Before You Build
Description
As ConstructConnect was launching their new brand to umbrella 8 separate legacy companies, they partnered with the Warehouse to conduct customer research, develop insight statements and create a communications strategy coupled with a creative brief for their brand. The Warehouse also lead creative development of the big brand, campaign, and tactical ideas. The Warehouse was trusted to produce all campaign assets, and execute the company's first national sales meeting to launch the new ConstructConnect brand and product platform.